17
aegis
important event, period, invention etc): People are much
better informed since the advent of television.
Advent in the Christian religion, the period of four weeks
before Christmas
'Advent ,calendar n a special CALENDAR given to children
in the US and the UK in December. The child opens a little
window on the calendar on each day until the 24th of
December, the day before Christmas. Behind each window is
a picture connected with Christmas, and often a small
chocolate.
ad·ven·ti·tious /ˌædvenˈtɪʃəs, ˌædven-/ adj fml not expected
or planned; coming by chance; accidental —›ly adv
ad·ven·ture /ədˈventʃər/ n 1 [C] a journey, experience etc
that is strange and exciting and often dangerous: her excit-
ing adventures in the Himalayas 2 [U] excitement, for exam-
ple in a journey or activity; risk: a life of adventure | Come
on! Where's your sense of adventure? (=why are you afraid to
take a risk?) → see VENTURE (USAGE)
ad,venture 'playground n BrE a piece of ground where
young children can play, provided by some local councils in
Britain, which has more exciting and adventurous equip-
ment than usual
ad·ven·tur·er /ədˈventʃərər/ n 1 a person who enjoys
adventures 2 derog a person who hopes to gain wealth or
high social position by dishonest, dangerous, or sexually
immoral means
ad·ven·tur·ess /ədˈventʃərəs/ n a female ADVENTURER
(especially 2)
ad·ven·tur·ism /ədˈventʃərɪzəm/ n [U] the act of taking
dangerous risks, done by someone who is in charge of a
government, business, army etc
ad·ven·tur·ous /ədˈventʃərəs/ adj 1 also ad·ven·ture·some
/ədˈventʃəsəm||-tʃər-/ AmE — eager for adventure; ready to
take risks; daring 2 exciting and full of danger: an adventur-
ous life/journey —›ly adv
ad·verb /ˈædvɜːb-ɜːrb/ n a word or group of words that
describes or adds to the meaning of a verb, an adjective,
another adverb, or a whole sentence, such as slowly in He ran
slowly; very in It's very hot; tomorrow in Come tomorrow; away
in Put it away; and naturally in Naturally (=of course) we want
you to come. → compare ADJECTIVE
ad·ver·bi·al /ədˈvɜːbiəl||-ɜːr-/ n, adj (a word or phrase) used
as an adverb: an adverbial phrase —›ly adv
ad·ver·sa·ry /ˈædvəsəri||ˈædvərseri/ n fml an opponent;
enemy —›sarial /ˌædvɜːˈseəriəl || -ver-/ adj
ad·verse /ˈædvɜːs||-ɜːrs/ adj fml unfavourable; going against;
opposing: The proposal has attracted a lot of adverse
comment. | in adverse conditions —›ly adv
ad·ver·si·ty /ədˈvɜːsɪti||-ɜːr-/ n [C,U] fml bad fortune;
trouble: A good friend will not desert you in time of adversity. |
to meet with adversities
ad·vert¹ /ˈædvɜːt||-ɜːrt/ n BrE infml an advertisement
ad·vert² /ədˈvɜːt||-ɜːrt/ v
advert to sthg. phr v [T] fml to mention
ad·ver·tise /ˈædvətaɪz||-ər-/ v 1 [I,T] to make (something
for sale, services offered, a room to rent etc) known to the
public, for example in a newspaper or on television: I
advertised (my house) in the 'Daily News'. | a big poster
advertising a new shampoo | Are lawyers allowed to advertise
(their services)? 2 [I(for)] to ask (for someone or something)
by placing an advertisement in a newspaper, shop window
etc: We've advertised for someone to look after the gar-
den. 3 [T] to make generally known (especially something
that should perhaps be kept secret): It was unwise of them to
advertise their willingness to make concessions at the negotia-
tions. —›tiser n
ad·ver·tise·ment /ədˈvɜːtɪsmənt||ˌædvərˈtaɪz-/ also ad,
advert BrE infml — n something used for advertising things,
such as a notice on a wall or in a newspaper, or a short film
shown on television: to put an advertisement in the paper |
TV adverts in between programmes | (fig.) He's not a very good
advertisement for the driving school - he's failed his test six
times!
ad·ver·tis·ing /ˈædvətaɪzɪŋ||-ɚ-/ n [U] the business of
encouraging people to buy goods by means of advertise-
ments: a job in advertising | an advertising campaign
'advertising ,agency n an organization which helps a
company sell its goods or services by doing MARKET
RESEARCH, producing advertising materials, and buying space
for advertising in newspapers or on television
,Advertising 'Standards Au,thority, the abbrev. the
ASA a British organization that controls the activities of
the advertising industry in the UK. If people think that an
advertisement is offensive or untrue, they can complain to
this organization, which may decide that the advertisement
should not continue to be used.
ad·vice /ədˈvaɪs/ n [U] opinion given to someone about
what they should do in a particular situation: I asked the
doctor for her advice. | Acting on her advice I decided to give
up smoking. | He gave them some good/sound advice. | Let me
give you a piece of advice. | If you take my advice you won't
tell anyone about this. (=this is what I advise)
ad'vice ,column n a part of a newspaper or magazine
containing letters from readers asking for advice, often
about money, work, health, personal problems etc, together
with advice from the newspaper or magazine
ad'vice ,columnist n a person, often an EXPERT in a certain
field, who gives advice in an advice column
ad'vice note n a letter sent by a supplier to a customer
stating that goods ordered have arrived at the place they
were being sent to
Ad·vil /ˈædvl/ trademark a type of medicine to stop pain, made
from IBUPROFEN
ad·vi·sa·ble /ədˈvaɪzəbəl/ adj sensible; wise: It is advisable
always to wear a safety belt when you're driving. → opposite
INADVISABLE —›sability /ədˌvaɪzəˈbɪləti/ n [U] I would ques-
tion the advisability of such a course of action.
ad·vise /ədˈvaɪz/ v 1 [I;T] to give advice to; say or write
(something) as advice: We will do as you advise. | The doctor
advised complete rest. | The lawyers have advised against
signing the contract. | [+obj+to-v] I advised her to wait. |
[+obj+that] I advised her that she should wait. | [+obj+wh-] She
advised us where to eat. | [+v+ing/that] I advise leaving early/
that you leave early. 2 [I;T(on) not in progressive forms] to act as a
professional adviser (to): It's a lawyer's job to advise on the
law. | She advises the President on foreign affairs. 3 [T(of)] fml
to inform: Please advise me of the cost. | [+obj+that/wh-] I have
advised her that we are coming/advised her when the bags
will arrive. 4 ill-advised/well-advised unwise/wise: You
would be well-advised to stay at home today.
ad·vis·ed·ly /ədˈvaɪzɪdli/ adv after careful thought; pur-
posely: She is behaving like a dictator - and I use the term
advisedly.
ad·vis·er also advisor AmE /ədˈvaɪzər/ n a person whose job
is to give advice, especially to a government or business or
(in the US) to students: the government's special adviser on
the Middle East
ad·vi·so·ry /ədˈvaɪzəri/ adj giving advice; having the power
or duty to advise: employed in an advisory capacity
ad'visory ,body n an organization which has the authority
to make suggestions about how other organizations, espe-
cially in a certain field, should behave and run their affairs
ad·vo·ca·cy /ˈædvəkəsi/ n [U] 1 [(of)] the act or action of
supporting an idea, way of life, person etc 2 the profession
or work of an advocate
ad·vo·cate¹ /ˈædvəkət, -keɪt/ n 1 ScotE law a lawyer who
speaks in defence of or in favour of another person in court
→ compare BARRISTER, SOLICITOR; see also Cultural Note at
LAWYER 2 [(of)] a person who speaks for or supports an idea,
way of life etc: a strong advocate of prison reform → see also
DEVIL'S ADVOCATE
ad·vo·cate² /ˈædvəkeɪt/ v [T+obj+v-ing] to speak in favour of;
support (an idea or plan), especially publicly: He advocates a
reduction in military spending/advocates reducing military
spending.
adze also adz AmE /ædz/ n a sharp tool with the blade at a
right angle to the handle, used for shaping pieces of wood
Ae·ge·an Sea, the /ˌiːdʒiːən ˈsiː/ also the Aegean the
sea in southeast Europe between Greece and Turkey
ae·gis /ˈiːdʒɪs/ n under the aegis of fml with the protection
or support of: a refugee programme under the aegis of the
United Nations